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From the blog

Customer-Driven Telemarketing Strategies

Customer-driven telemarketing involves seeing your products or services from your customer’s perspective and communicating your messages in the customer’s language. This approach goes beyond traditional textbook branding and positioning, which are driven by the Philippine telemarketing, to getting an outside-in perspective and designing a marketing strategy that is driven by the customer’s needs.

Targeting your Market.

The more you know about your customer base, the easier it is to develop a strategy that will appeal to these characteristics. As a result, you waste less time and money trying to reach unlikely prospects.

Meeting Needs.

In customer service, knowing and understanding customer needs is at the centre of every successful business, whether it sells directly to individuals or other businesses. Once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.

Building Loyalty.

Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others.

Using Customer Feedback.

Opportunities are often missed because you are broadcasting when you should be listening. The biggest obstacle to knowing what customers really think about your company is fear. But the fact is, feedback is the best way to make changes or improvements to help you continue to meet customer needs in the future.

Gaining Referrals.

Being referred to someone or someone referring a person to you comes with an implied endorsement. People don’t like risks, and they don’t want to belong to the burned buyers club. So by simply opening themselves to the idea of asking others who they recommend, they move closer to acceptance and action required to make a buying decision.

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