Business-to-business telemarketing services are an essential part of modern business marketing. They are an extremely cost-effective route to market that should be a vital part of your overall marketing strategy. Choosing the right telemarketing lead generation agency is all about getting the right fit with your specific campaign requirements.
One of the most compelling reasons to outsource your telemarketing requirements is the cost associated with setting up your own telemarketing. Cost comes in two forms, time and money. Consider the HR cost in hiring and training new staff in telemarketing techniques; the cost of equipment such as dialers and software; scripts and finally the cost of the calls.
First off, you need a good working environment so the outbound agents can work productively. Furthermore, you need computers, software, automated dialers, additional phone lines, call monitoring equipment, cables, telephones, headsets – these have the double cost of first purchase and then the constant updating required to keep up with the speed of telemarketing technology. Equipment also requires maintenance, technical support, care and hygienic cleaning.
A professional telemarketing company provides leads that are based on strategically selected data. Developing your own data supply is costly, both in terms of money and time.
Effective talk guides or scripts are essential to strategically turning leads into sales. Telemarketing scripts should be professionally researched and written, weak scripts lead to loopholes, silences, and closed questioning.
Truly effective telemarketing requires the flexibility to change your volume of approach from hour to hour, day to day or project to project. You need to be able to use your telemarketers at hours that might not suit your own staff.