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Telemarketing can be a handy tool for businesses.
Not only is it a tried and tested method for lead generation, but you can straight-up increase your sales through telemarketing.
Of course, there are other benefits you can enjoy when you have telemarketing as one of your business’ marketing arsenal.
Telemarketing Defined
Telemarketing is essentially the process of generating leads, gathering marketing information or making and closing a sale through the phone, fax, internet, as well as via video conferencing.
It can also include contacting people to raise money for charity and carry out surveys.
Benefits of Telemarketing
While telemarketing has become a popular tool in growing businesses, it also has its fair share of controversies due to its misuse. But negative publicity aside, this strategy continues to be widely used, and when carried out correctly, the advantages drowns out all negative feedback.
1) Gives Immediate Feedback
Being able to immediately measure your customer’s level of interest in your product or services is perhaps the number one benefit of telemarketing. Receiving direct and immediate feedback allows you to realign marketing campaigns, improve customer service, and develop new products and services.
2) Involves Human Interaction
Not only is the telephone an affordable and a statistically accountable communication tool, but it is also a very intimate and personal one, with two people talking to each other.
3) Has Wider Reach
Telemarketing allows you to reach a wider audience. It reaches not only your intended audience but also those who are on the other parts of the globe, as well as your not to internet savvy consumers.
4) Provides Measurable Results
One of the best things about telemarketing is that the results can be analyzed and measured. It gives you insight into how successful (or not) your campaign has been and which strategy actually works.
Outsourcing Telemarketing
Deciding to outsource your company’s telemarketing efforts will multiply your benefits even more.
The list that follows are just some of the advantages of outsourcing telemarketing.
- Frees up your time
By delegating your telemarketing campaigns to a professional third-party vendor, you can focus all your attention and energy to core business functions.
- Increase in Productivity
With more time on your hands to zero in on core business matters, the rest of your team will also be able to focus on their assigned tasks, increasing their productivity.
- Worry-Free Budgeting
With outsourcing, you can forget about worrying that you will go above your budget because you pay a fixed amount as agreed with your outsourcing partner.
- Brings Huge Savings
Outsourcing eliminates the need to invest in equipment and infrastructure because your outsourcing partner already has the cutting-edge technology in place to support your telemarketing needs.
It also saves you office space since you won’t need to house a team of telemarketers.
Perhaps the most significant savings will come from not having to spend on recruitment and training, as well as paying employee benefits. You will be tapping into the manpower coupled with the industry experience of your outsourcing partner.
What’s Next?
Executive Boutique offers a full range of telemarketing services, both inbound and outbound, from customer service, technical support, sales lead generation, and market research.
We offer high quality, professional services at affordable rates with flexible month-to-month options.
So contact us today for your free non-obligatory quote.
