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Telemarketing, as defined in Wikipedia, is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through subsequent face-to-face or web conferencing appointment scheduled during the call — it can either be inbound or outbound in scope.
Inbound telemarketing is mainly receiving incoming telephone calls from consumers responding to advertisements, usually involving toll-free 800 numbers, direct mail, or catalogs. Consumers would directly call the company to place their order.
Outbound telemarketing, on the other hand, is a proactive service. It involves a company’s salesforce taking the initiative of calling end users and consumers soliciting orders or making appointments.
Through the years, the industry continues to grow and continues to be one of the best strategies that businesses use to grow their leads or sales.
Telemarketing Benefits
It is Cost Efficient.
Telemarketing can help you save costs in so many ways.
Especially, when you outsource your telemarketing efforts to a call center in the Philippines, service cost is affordable because labor cost is cheap. Not to mention that there are companies that offer a money back guarantee if target conversions are not met.
It provides Instant Feedback.
By being able to speak directly to your consumer, you can immediately measure your customer’s level of interest in your product or service. This feedback is helpful as you will then know what to improve on and what to maintain.
It gives Wider Reach.
Whereas the traditional method of selling is going door to door or doing sales visits, one can only perform a number of these sales visits in a day.
Telemarketing, on the other hand, allows you to reach three times prospects or even more than what one can achieve in a day doing sales visits.
This is especially helpful when your aim is to market to consumers who are in hard to reach areas.
It generates a New Customer Base.
Telemarketing is not limited to selling. It also generates leads. The calls you make allows you to compile a list of prospect leads. Follow up calls are then made based on the list and one can further screen the leads and qualify according to priority, and pass the leads on to the field sales people for further action.
It Increases Sales.
Telemarketing gives you insight as to who among your existing customer base has not made use of your services for a while. Telemarketing agents can then schedule a follow-up call and come up with a scheme to re-engage existing customers by extending special offers, for example.
Not only is telemarketing limited to existing customers, but you can also generate sales through new customers.
It creates Immediate Rapport with your Customers.
With everyone going digital nowadays, telemarketing still provides the human touch which easily establishes rapport and relationships. Although we appreciate the convenience the digital age brings, it still cannot replace the value and comfort we receive from actually engaging with a live person.
What’s next?
Executive Boutique is an American owned BPO call center company located in the Philippines.
We are a HIPAA compliant company and we have highly trained agents that can do your telemarketing for you 24/7 – selling to existing accounts, generate new accounts, inbound order processing and inquiry handling, customer service, and supporting your existing field sales force.
We also offer a wide range of outsourced outbound call center services including, data entry services, data mining, claims filing, contract processing and a whole lot more. Contact us today for a free quote!
