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Outbound Call Center: Telemarketing Strategies

Marketing research indicates that telemarketing remains an effective selling technique and generates considerably more business than contacting leads through mailings. Many companies continue to use outbound call center services for getting advertising details out to current and potential customers. A telemarketing business requires a professional attitude, planning and hard work to make into a success.

Learn from the Law.

One of the ways that a telemarketing business can establish a positive rapport with potential customers is to avoid activities that are illegal or improper. Do not call numbers that appear on the federal “Do Not Call” registry list for any reason. Work with the law to establish trust with prospects and a positive reputation with the authorities.

Use Past Success.

One business strategy that Philippine telemarketing can use is to treat current and past customers as continuous sources of revenue. By steadily developing a list of buying customers, you give your company a revenue foundation that allows new customers to help grow the business. Have a contact management system that keeps track of all your customers, what they bought, when they purchased and any other information your associates were able to find out.


Constant training on product knowledge and telemarketing sales techniques is an essential business strategy for any telemarketing company. Managers and trainers should work on role-playing with associates to help develop scripts for situations that the associate will encounter. By knowing the products thoroughly, a telemarketing sales associate is able to have a natural discussion with clients about the product and push the client towards a sale.

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