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Cebu City: Top 9 in Emerged BPO Destination

Over the past two years, Cebu has been the no.1 emerging BPO destinations in the world, but now it is in the ninth spot in the list of top 10 Emerged Destinations for BPO.  The ranking was made by Tholons, an international outsourcing and investment advisory firm, and will be reflected in its 2010 annual survey. This has been great news for everyone, most especially Cebu’s local government unit and business sectors who have been working persistently within the last few years to move the city with towards the level of the world’s primary Philippines Business Process Outsourcing destinations – Bangalore, New Delhi, Mumbai (all of India) and Manila. It isn’t easy to qualify as an “emerged” BPO destination, a city has to pass six assessment criteria, which included talent, business environment, cost, infrastructure quality and risks. Without any doubt, Cebu has proved that it’s highly qualified to be a comprehensive competitor in hosting BPO investment and is also proud of its rich human resource of BPO professionals. In fact, Cebu’s government has been very supportive in providing talented workforce by putting up training programs and including plans for a Masters in Business Administration (MBA) program geared for BPO and IT workers.


This is only a proof that not just Cebu but the Philippines, in general has a highly educated, productive and dedicated workforce with excellent work ethics and attention to detail. Filipinos’ strong customer service orientation and high level of commitment and loyalty are its’ inherent strengths that made the Philippines established itself as the preferred choice for BPO industry.


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