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Millennials — defined as those born between 1981 – 1997 — are the largest living generation that holds significant power in all aspects of society today, and the most challenging to market to.
They are a diverse bunch, and there is, therefore, no one-size-fits-all marketing strategy that will work for them.
Before coming up with an effective marketing strategy that will give you great results, it is important to know what tickles their fancy and what keeps them interested. Here are some important factors to consider when we are marketing to millennials:
Timing
Millenials are all for instant gratification.
We are living in a digital era where everything is readily available. From shopping to watching a movie, to ordering food, to talking to friends and family, everything can be done on their mobile devices to which they are constantly glued to.
For them, timing is everything.
Outsourcing your order processing services to a BPO call center in the Philippines will be a great aspect of your marketing strategy.
Be Available at all times
Today’s generation evolves around having all the information they need at the touch of a finger and getting answers to their questions instantly.
Consider outsourcing your chat support services to Executive Boutique call center in the Philippines. Our highly skilled agents are there 24/7 to answer any of your customer’s concerns.
Authenticity
Millennials can see through catchy phrases and are not really interested in all the adjectives associated with or used to describe your product.
They care more about your values and what you represent as a company. When your company values are aligned with theirs, they are most likely to be taken by you and patronize your goods and services.
Working with a BPO call center in the Philippines to do your market research will help you come up with an attractive marketing strategy aimed at targeting millennials.
Be Different
When you have a product or a concept that is different and one that stands out, that, in itself, is can be your marketing leverage. Your product will speak for itself A perfect example is Uber who pioneered the idea of ride-sharing and Airbnb who introduced the concept of staying in a home away from home.
You should consider working with a BPO company to work on your market research as well as carry out customer surveys to know what is the need of millennial consumers.
Go Digital in Marketing
Millennials are digital natives. They live and breathe in the digital space. Therefore marketing should be focused on reaching them via social media platforms.
Be Instagram-worthy
Make your packaging attractive!
When your product screams one-of-a-kind, innovation, and it stands out, millennials would want to take a picture of it and post it all over their Instagram accounts.
Not only does this take care of your advertising for you, but millennials also get the social attention and acceptance they crave for when their followers comment and like their posts.
What’s Next?
Millennials have innovated the way we do marketing. They have paved the way for optimizing social media platforms and evolving advertising efforts and marketing strategies.
You can come up with an effective marketing strategy too – when you leverage on the support of our market research, data mining, chat support, order processing services provided by our call center here in the Philippines.
Executive Boutique is your partner for your outsourcing services at a price you can afford.
Get in touch with us today for a no-obligation quote.
