On Christmas Eve here in the Philippines, it is a night without sleep and a continuous celebration moving right into Christmas Day. The Noche Buena is very much like an open house celebration. Family, friends, relatives, and neighbors drop by to wish every family member “Maligayang Pasko” or Merry Christmas. Food is in abundance, often served in buffet style. There are also plenty of beer, wine, and liquor, which make the celebration of Christmas indeed intoxicating. In other words, Christmas Eve is a very special occasion for Filipinos to spend time with families and friends.
But for those who are obliged to work during this day, it isn’t really a big deal at all. For companies that operate 24/7 like hotels, airlines, cruise ships, restaurants, hospitals and Philippines business process outsourcing call centers, I’m sure that its usual to their employees to work during Christmas Eve. Regardless of the fact that employees receive extra compensation on that day, it is also one of the greatest opportunities for some companies to earn more income. This is the time wherein most hotels are fully booked; airlines are fully booked as well because of holiday trips and restaurants are busy catering to dinner reservations. For Philippines telemarketing, it is the best time to launch new products and services, to market such products and to perform outbound campaigns.
Christmas season is also a time to earn more income but no matter how hectic this holiday is, for everyone, this is the day that should be remembered and cherished.