As the world continues to depend on technology for everyday needs, the ecommerce industry has shown significant growth over the years. Global online sales increased more than 24% as consumers shifted their spending to digital sources in 2020. These numbers are mostly due to the pandemic as everyone was forced to stay indoors, limiting physical and social contact.
This gave businesses a chance to transition into the ecommerce space and gain certain advantages in their respective fields. While some could adapt quickly, others had to take on unfamiliar strategies to stay ahead of the competition. Plus, with consumer demands rapidly changing, many businesses were overwhelmed with more tasks than they could handle.
When managing your ecommerce business, it’s important to have a checklist of essentials for a seamless operation. But if you aren’t sure about those, this article can help give you a better idea of the kind of tasks you can outsource to a reliable team. Let the infographic below guide you toward the best decision for your business.
9 Essential Tasks to Outsource for Your Ecommerce Business
These days, outsourcing makes it possible for businesses across industries to relay tasks without needing to recruit in-house talents. For ecommerce, multiple functions need to be fulfilled to ensure smooth and consistent operations per customer order. With a team of experts, you can manage your company better by outsourcing these essential tasks:
- Website development
Website developers ensure that your ecommerce site runs smoothly and allows users to access the needed information when they’re about to make a purchase. This is important as 42% of visitors will likely leave your site if it has poor functionality.
- Product listing and optimization
This task focuses on creating and improving a catalog of items to be sold on your ecommerce store. On each listing, there should be a product description, creative copy, and a list of other related information on each product in your shop. It’ll help your customers better understand your offerings and how they work.
- Inventory management
Inventory management allows your team to keep track of how many products you have left in stock at any time. While monitoring purchases is tedious work, it’s important because it ensures the availability of items that customers are looking to purchase.
Outsourcing inventory management tasks can help you analyze which goods sell best at which time so that you can meet demands better.
- Customer service
Outsourcing your customer service allows your ecommerce business to create better relationships with your patrons. It includes answering inquiries, collecting feedback, and providing basic assistance to customers and prospects, whether they’re difficult callers or otherwise.
Partnering with experts in this field is important, as studies show that 93% of customers are more likely to stay loyal to your brand if you provide great customer service.
- Order processing and fulfillment
This process involves the delivery of goods and services to your customers based on the data recorded on your system. In this step, your outsourced ecommerce team takes care of picking, packaging, and shipping out goods to your customers.
For order processing and fulfillment, you must select the right outsourced company to work with because this is one of the most crucial ecommerce tasks on the list.
- Graphic design and video
Research proves that around 90% of information that people absorb is visual. You must create good graphics and videos to retain current customers and attract new ones. Opting to outsource professional creative work helps your customers and prospects positively associate and remember your business in today’s digital market.
- Social media marketing
Promoting your ecommerce business through platforms like Facebook or Instagram can make it more convenient for your audiences to look at your products. Social media marketing strategies include posting helpful content in blogs or vlogs, running online campaigns, and offering subscriptions.
- Product sourcing
Before your business can sell anything, you must find ways to gain stocks, materials, and equipment to create your product. By assigning this task to an outsourced team, you’ll have one less thing to worry about. You’ll get help finding the necessary resources and equipment to produce your merchandise.
- Accounting and bookkeeping
Accounting and bookkeeping outsource experts keep you briefed on your income and expenditures and provide the information you need to make good business decisions. They also help ensure that your business’s financial health remains safe.
Benefits of Outsourcing Ecommerce Tasks for Your Business
Outsourcing select tasks in your ecommerce business can help ease your load and open opportunities to learn from other experts. For many brands, it’s also a good way to improve overall operations by gaining the following benefits:
- Reduced operational costs
Outsourcing ecommerce tasks can be a good alternative to help your company save on overhead costs, particularly on in-house resources. Generally, these teams are already equipped with their own tools to perform specific tasks you assign them. There’s also no need to provide other requirements, such as employee benefits and training.
- Improved efficiency
Having a team of experts manage your other ecommerce tasks can help streamline your operations and improve your productivity. It allows you and your in-house employees to focus more on core responsibilities to scale the business forward.
- More flexible hiring processes
Outsourced teams can be hired on flexible terms depending on your requirements. If you only need help during peak season, you don’t have to commit to a full-time partnership.
- Retained competitive advantage
Many outsourced workers have the necessary skills and knowledge about a particular field that your company may not be equipped with yet. Utilizing this can help you stay updated with trends and gain new insights to help you compete in the market.
- Boosted overall profits
Outsourcing different ecommerce tasks can improve your standard operations and help your team focus on closing sales better. When aligned with other strategies, your business can be sure to retain customers and gain a loyal following.
- Quick kickstart to other projects
With other duties out of the way, your business can work towards its goals faster while allowing you to develop and discover new ways to expand your brand. It’ll enable you to do more while consistently improving your business operations.
Boost Your Business through Outsourcing
Managing an ecommerce business can be challenging, especially for those unfamiliar with the digital landscape. As such, getting off on the right foot within the industry is important, and you can do this by ensuring you have the right people on your team.
While recruiting in-house workers can help your operations gain more structure, outsourcing is another option that can help you get your name out more quickly in the ecommerce market. Not only can outsourcing help you save on your business resources, but outsourced teams can also give you the expertise you need to stay updated in the ever-changing world of ecommerce.
Ready to partner with an outsourcing company? Check out Executive Boutique Call Center! We are an American and Australian-owned call center outsourcing service and business process outsourcing provider in the Philippines that can handle your ecommerce business’s needs and more!
Learn more about how we can help elevate your operations. Contact us today!