The Growing Interest of Australia in Philippine BPO Services

Philippine BPO services are the best in Asia solely because Filipinos are comfortable with the use of the English language. With a culture that is closest to western influence, the Philippines is a continually growing back-office sector, that has now expanded its outsourcing partnerships with countries like Canada, U.K., France, Spain, and most especially Australia. The Philippine BPO partnership provides a highly skilled workforce with individuals whose educational attainment is unmatched in the rest of Asia.

The country provides a better climate for business as well as great opportunity for growth. Outsourcing in the Philippines is a thriving business because of its proactive government, which encourages businesses to plant their roots within their country. Most of all, the Filipino himself is the greatest human capital asset.

In line with that, the Philippine IT/BPO industry has certainly caught Australian interest. Based on estimates by the Business Processing Association of the Philippines (BPAP), the share of the Australian market in the total revenue generated by the industry has grown from 1.5 percent in 2008 to 6 percent in 2010. The US remains the top market with 70 percent share, followed by the UK and Japan.

The Australian Contact Centre Outsourcing Market Report 2011, published by callcentres.net, a leading Sydney-based research company, points to increasing outsourcing to the Philippines among Australian companies surveyed, compared to results of prior surveys. In previous years, while majority of Australian companies outsourced to service providers within Australia, India was the second most popular destination to outsource.

The Philippines has really defined professionalism in Business Process Outsourcing today. With the best technical support, IT-analysts, and customer service representatives, there is no doubt that the Philippines has succeeded in doing what it does best.