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It all started with the commercialization of the internet, that we witnessed the birth of e-commerce. Online sites such as Amazon and eBay became the pioneers of selling merchandise online.
A few years down the line, with the success of the two online giants, competitors and other companies started to emerge. Fast forward to today, online shopping has become the norm – so much so, that we vaguely remember how life was without it.
Effects of e-Commerce
E-commerce has entirely changed the way we shop. With the ease and convenience of online shopping, online shoppers are expecting more and more from online merchants.
Consumers are expecting to get answers to their questions instantly. They want to be able to rely on customer support to be there for them to walk them through their online transactions and to provide a positive online shopping experience.
Now, more than ever, business organizations appreciate the value of website usage training. With the internet giving all organizations, no matter the size, the ability to reach more consumers on a global scale, companies are emphasizing on providing technical support to both staff and consumers.
Website usage training for staff means they are updated with the latest enhancements to your product or website. While for consumers, it simply means a support team is there for them to guide them through navigating the site or resetting their password.
Tech Support for Online Retail
Especially for companies running an online shopping website, providing tech support is advantageous.
It does not matter how beautifully designed and user-friendly your website is; it does not guarantee you increase in sales.
There will always be consumers who are either technologically challenged and are not savvy with website navigation. And there are those who require shopping cart assistance – those who will only feel secure when a live human being inputs their credit card details to complete the purchase.
Outsourcing e-Commerce Tech Support
With technical support being a niche and a costly endeavor, businesses are outsourcing their technical support needs to save on costs. Not only is it affordable, but it also brings the following benefits:
Projects a Good Image
Providing live support makes your company look service-oriented. It assures your customer that you are there for them on standby, ready to help them anytime at their convenience.
Provides Positive Experience
Especially for first time users, being there for them, walking them through the entire shopping experience makes them feel no different than being in an actual store, maybe even better. Having someone greet them at the onset, being shown the products that are relevant to them, being offered promotions or discounts while browsing, their questions answered right away – the entire real-time interaction brings their shopping experience to the next level.
Good Resource for Marketing
To sustain customer interest, you must always innovate and continue to offer products that are relevant.
With the digital footprint left by consumers, it becomes a vast and vital resource for improving your marketing strategy.
Increases Sales
With the ongoing issues of identity theft and credit card fraud, may online shoppers abandon their shopping carts. When you have customer support on standby, they gain confidence and are assured when someone is there to walk them through the process and thus increases your sale conversion rating.
What’s Next?
Considering a technical support call center in the Philippines? Look no further than Executive Boutique.
We offer a wide range of technical support services such as software training, setup and installation, software troubleshooting, mobile app support, at extremely desirable and competitive rates. Call us today for a free quote!
