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Business Process Outsourcing

How to Make Outsourcing Work For Companies New to the Business Model

How to Make Outsourcing Work For Companies New to the Business Model

Everyone’s been saying it. We’ve all heard and read about it, that outsourcing is an effective business strategy — even for businesses who are new to the business model.

It allows them to do more while spending less and it gives them real value for their money.

But having the confidence and being absolutely positive that outsourcing will, indeed, work for your company is not enough. You need to plan and sort out your gameplan to ensure (to some extent) that outsourcing gives you the results you’re expecting.   

Planning Your Outsourcing

So how do you make sure that outsourcing works for you even if you are new to it? What do you need to do to ensure success?

Here are some helpful tips and steps to follow:

Don’t jump on the bandwagon 

Just because you know someone who’s successful since they’ve started to outsource, you decide to do it too. You cannot go into outsourcing lightly – without knowing what you want to outsource, what your goals are, and how to achieve it.

Define Your Purpose

Just because others are doing it, you also decide to do it is not enough. You need to formulate and be conscious of your goal. Are you outsourcing because you need their expertise? Do you need to streamline your process? Do you need the workforce to support you for a short term project? 

Whatever your reason may be, you need to be specific and clear. With awareness, it becomes easier to determine whether outsourcing is working for you.

Know What to Outsource

If your reason for outsourcing is because you want to have more time to focus on your core business, start by identifying what’s keeping you from doing so. 

You notice that you are spending considerable time calling out to set appointments or arranging one, then you need a virtual assistant. Or if you’re taking way too much time doing your expense reports or you just can’t deal with numeric data, then you’d probably want to outsource accounting or bookkeeping tasks.

After defining your purpose, comes the awareness of what you want or need to outsource.

Choose Your Outsourcing Partner

Now that you are clear on the why, what you want to achieve and want to outsource, you now need to decide and choose.

With so many BPO companies in the market, you will need to do thorough research and background checks before deciding on an outsourcing partner. 

Having a complete understanding of your outsourcing needs will guide you in choosing your BPO partner carefully – one that is a perfect fit for your outsourcing goals.  

Set Performance Metrics

The last step in implementing a successful outsourcing strategy is for you and your BPO partner to formulate and agree on specific parameters for measuring results. 

Having a clear set of parameters in place tracks any progress you are making and helps you determine your outcome. 

What’s Next?

Are you ready to give outsourcing a go? Want to know whether it will work for you? Have you identified which functions you want to outsource?

Reach out to us at Executive Boutique. Whether this is your first time or not, we would be delighted to work out the perfect outsourcing solution for you – at the best rate possible.

So what are you waiting for? Contact us today and get a free, non-obligatory quote!

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Why Outsourcing is a Sound Business Decision (Regardless of Your Business Size)

Why Outsourcing is a Sound Business Decision (Regardless of Your Business Size)

It wasn’t too long ago when the word outsourcing was a very foreign-sounding concept. Today, however, it has become a buzzword in the business industry.

Thanks to the developments in our modern technology, outsourcing is becoming the go-to solution for the majority of business owners.

Outsourcing Defined

Outsourcing involves working with an organization/entity outside of a company to perform services or take care of specific tasks instead of hiring in-house staff.

Services such as telemarketing, payroll, and accounting, IT helpdesk, web design, customer service, administrative tasks are examples of functions that you can outsource. 

Outsourcing — A Smart Move 

But what do you stand to gain when you outsource? Is it really a sound business decision?

Here are some compelling reasons proving that outsourcing could very well be your best business move yet.

1) Let’s You Save on Costs

There are specific business tasks that are best left to outsourcing. It could be because they take up too much of your time or are highly specialized, requiring certified experts. Or it can be hiring a team, but you just don’t have the time for recruitment and training. Or perhaps you do not have enough resources to sustain a workforce.    

With outsourcing, you take a  shortcut – giving you a team of experts ready and able to extend all the help you need. 

It all comes like a neatly wrapped package. Because with the workforce, also comes the infrastructure, and equipment you need to deliver your products and services. It eliminates the need to spend on a workspace, equipment, and its maintenance too.   

2) You Gain Access to a Pool of Experts

If in the past, a one-person show couldn’t start a business, outsourcing makes it possible today because it provides the boost you need to gain competitive advantage.  

Even if you are alone in your venture, you will get adequate help with outsourcing. You will always find a web designer to work on your website or an assistant who will sort out and keep tabs on your schedules for you. 

What would have been a challenge in finding that perfect candidate to work with and for you, you will easily find through outsourcing. You won’t even have to spend so much time and resources in finding them. 

3) Let’s You Focus on Core Business 

There are just too many aspects to running a business. As a business owner, if you are not careful enough, you may get caught up in fulfilling tasks that are not critical to business growth or innovation.

Outsourcing lets you prioritize your daily to-do lists. Tasks that are time-consuming and critical, but not necessarily a core business function, you can outsource.

It is a smart way of going about your work. By delegating essential tasks to someone else, you can focus on what is vital to increasing your bottomline. 

4) Faster Turnaround and Improved Efficiency

Timing is paramount in our business setting today, where everything is instant. 

With outsourcing, you can work on that brilliant business concept asap. If you have a product or a service that you want to run by a specific audience, an outsourcing company can do your market research for you –   sooner and faster. 

In instances when you need additional workforce to meet an increase in business demand, outsourcing allows you to scale your business operations. Your quality and service delivery does not suffer.

What’s Next?

Ready to give outsourcing a go and take your business to the next level? 

We are here for you!

At Executive Boutique, we’d be happy to work out and implement the best outsourcing solution to match your needs at affordable rates. 

We offer you top-notch customer service, IT Helpdesk, Market Research, and a whole range of  other services.

Contact us now to find out more!

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Business Tasks You Should Consider Outsourcing Today

Business Tasks You Should Consider Outsourcing Today

Are you always pressed for time? Do you find yourself wishing that your business operations are running more efficiently?

It may be time for you to consider outsourcing.

It doesn’t matter whether you are a start-up or a large organization, outsourcing some of your business functions will help you streamline your operations.

There are several other reasons why you should outsource. But the most compelling ones are:

  • Doing so allows you to focus on core business function
  • It increases your productivity and efficiency
  • It helps reduce your overhead costs  

Business Tasks You Should Be Outsourcing 

With that in mind, here’s a list of business functions that you should consider outsourcing.

1) Administrative Tasks

Scheduling meetings and appointments, planning and booking your business trips, data entry, filing records, making reports, answering to customer queries and complaints – minor things that gets done fast. But if you are doing a bit of each in a day, it can quickly pile up and eat up your time.

You get so used to doing said tasks; you probably don’t even realize that this is what is keeping you busy most of the time.

Although these tasks are part and parcel to business operations, it is not a core business activity.

So do yourself a favor and start outsourcing admin functions – stat!

2) Customer Service

Providing customer support is a significant effort in your business. One which is best left for experts to do.

Customer service can be a massive effort which also requires investing in equipment. Instead of spending capital on infrastructure and equipment, as well as running round the clock operations in-house, choose to outsource. 

Not only will you significantly reduce  your operational costs, but you will also be providing high quality, professional service.  

3) IT Support

Running IT operations in-house can cost you a bomb. Also, an average business would most probably not know much about the intricate ins and outs of information technology, much less manage them. 

Outsourcing this critical business function guarantees you receive expert and qualified support at all times without costing you a fortune.

4) Accounting & Payroll

Accounting and payroll work is time-consuming. It is also a specialized field. 

Outsourcing this office function frees your time and ensures that everything is done correctly and following existing policies.

5) Marketing & Lead Generation

Both marketing and lead generation require concerted efforts from a team of people. It is, therefore, wise to outsource both functions to make sure it is carried out and executed correctly.

Also, most of the best marketing ideas come from outsiders or third parties whose ideas are free from any company bias.

6) Human Resources

Employee recruitment and human resource functions are best delivered by third-party vendors who specialize and are qualified in this particular field. They are more adept at advertising, screening suitable candidates, and checking references. They can also manage employee benefits adequately since they are expected to be up to date on the latest employment laws and standards.

What’s Next?

Executive Boutique is a leading provider of outsourced call center services in the Philippines.

We guarantee top-notch, quality support for your business needs.

Our services include inbound customer support, IT and help desk support, outbound call support for lead generation, market research, telemarketing, surveys, etc.

If you want to find out more, contact us today!

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Why Outsourcing Your Customer Support Needs Makes Perfect Sense

Why Outsourcing Your Customer Support Needs Makes Perfect Sense

Customer expectations and preferences continue to change as it is shaped by the progress and development of technology (among other things).

Convenience, resolution times, and agent expertise remain to be some of the main criteria for consumer satisfaction.

The Microsoft 2017 State of Global Customer Service survey reveals that 96% of consumers believe that customer service is essential and plays a huge factor in brand loyalty. 

It proves that providing customer service is imperative and is expected in businesses and organizations.

Outsourcing Your Customer Support Needs

Understanding that customer experience is a key differentiator is the easy part.

The challenge often lies on the implementation of the customer service efforts. Such is particularly you’re a startup since you might not have the time and resources to put your customer support workflow into action.

This is where outsourcing plays a significant role.

It may very well be the best solution to your customer support needs.

The following are the reasons why outsourcing makes perfect sense:

Cost-Saving Measure

Allowing you to cut costs on several ways is the number one benefit of outsourcing.  

First, it saves you time because it eliminates the need to find the right people to form your customer service team. As a business owner, you cannot afford to waste time on recruitment efforts because it is time-consuming. Instead, you should be focusing on what really matters to you and your business.

Second, it saves you from paying employee benefits. Your outsourcing partner provides you the team you need. Paying employee benefits and compensation is their responsibility.      

Third, it saves you office space and equipment. Running a customer service team means having adequate office space backed by state-of-the-art equipment and technology.

Outsourcing companies have well-maintained, fully equipped, and highly efficient workspaces specially designed to carry out massive-scale operations.  

Promotes Worry-Free Budgeting

Working with an outsourced partner means you pay a fixed monthly expenditure. You no longer have to worry about going over and above your budget. The anxiety of suddenly paying for equipment repairs are gone. Because with outsourcing, you already know the exact amount you need to fork out.    

Access to Talent

An outsourcing company is like a one-stop-shop. You will find workers with specialized skills and talents. You will find IT specialists, customer service specialists who can speak a different language, financial experts, medical transcriptionists, payroll experts, etc. That talent you have been looking for may just be waiting for you there.   

Enhanced Service Quality

Not only do outsourcing companies provide you with workers of different skills and talents, but they also offer you the best ones in their field of expertise. Reps working for outsourcing companies undergo a rigorous screening process and go through in-depth training to ensure they come out ready and able.   

You are guaranteed high-quality, professional service, meeting your picky consumer’s expectations.

What’s Next?

Need a reliable company to outsource your customer support needs? Executive Boutique is your call center partner in the Philippines! 

Our services include inbound customer service support, technical and help desk support, back- office support, and outbound call support for telemarketing, lead generation, market research, and the like.

We offer the best value for your money, without being tied down to a long term contract. 

Interested? Contact us today to find out more!

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The Difference Between a BPO and a Call Center

The Difference Between a BPO and a Call Center

There is a difference between a BPO and a call center.

Not many people know about it. And a lot of people often interchange both thinking that they’re the same.

Allow me to explain the difference between the two.

What does a BPO do?

BPO stands for Business Process Outsourcing. From the phrase itself, you can get an idea of what the industry is all about.

Companies tap BPO organizations to carry out their back-end and front-office operations, and perform tasks found in a specific process or part of a process.

Back-end processes refer to those not related directly to customer support, but complement and help improve the customer experience. 

Examples of these include tasks related to accounts and finance, data entry, billing and payments, employee payroll, surveys, content writing, processing of claims, verification of applications, and more.

Front-office processes, on the other hand, involve customer management functions through email, live chat, social media and others, helpdesk services, appointment setting, and more.

BPO outsourcing is for startups, too.

You may notice that these tasks are often management and administrative, and though menial, can take up a lot of time to be accomplished.

As such, companies often outsource to BPO organizations to do these for them. Doing so allows them to enhance their efficiency, productivity, and performance.

If you own a startup or a small business, and you think outsourcing to a BPO organization is only for big-time companies, think again. 

Outsourcing can work wonders for startups and small businesses. With the help of BPO companies, startups owners can focus on focus on the more important parts of their business.

It allows them to delegate administrative tasks so they can better focus on things like business growth, sales, streamlining their process, etc.

It also helps companies manage their workforce, costs, and resources better as they expand their business.

What Do Call Centers Do?

Just like BPOS, you can grasp the work/offer of call center companies by what they’re called.

Call centers accomplish a company’s tasks that deal mainly with phone calls. They can fulfill various objectives such as lead generation, sales, marketing, customer support, and others.

These phone calls can either be inbound or outbound.

Inbound processes happen when customers call to avail of a company’s services, make product inquiries, report a complaint or defect, or request for resolution of a technical problem.

The classic examples are airline ticket reservation and purchase, requesting internet connection recovery, terminating postpaid mobile plans, requesting pizza delivery, and a lot more.

Outbound calls happen when call center representatives reach out to prospects or leads, on behalf of the company for sales, marketing, or other purposes.

For instance, they invite customers to open a credit card account or get life insurance or even follow up for payments.

Agents or representatives typically call customers indicated in a contact list and proactively pursue them.

Services call centers provide are vital. They cultivate the company’s relationship with its customers through direct interaction, whether the customer initiates it or the call center does.

Your Turn!

Are you looking for a BPO or a call center company?

Either way, you can call us at  1-888-700-9555. Our associates are more than happy to talk to you about your outsourcing needs may it be inbound or outbound calls, lead generation, etc.

We look forward to hearing from you. Cheers!

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How Outsourcing to a BPO Company Can Be a Deal Maker For Startups


Do you remember how your summers were spent as a child? You were either that kid who spent most of the summer frolicking under the sun or the one who got busy selling ice-cold homemade refreshments for some extra cash.

If you are the latter, you are probably longing for those good old days where things seemed so simple.

Contrary to your situation now as an adult, who just started your business venture,you are beginning to realize that running a business is far more complicated than how they were when you were selling homemade refreshments as a little kid.  

As a newly minted entrepreneur, you are continually finding yourself either doing administrative tasks that are repetitive, time-consuming, and not necessarily contributing to any of your company’s goals; or wishing that you would find a qualified and experienced person to do the same admin tasks that are eating up most of your time.

This is where working with a Business Process Outsourcing (BPO) company will make all the difference.

Alibaba, hailed as the world’s biggest online marketplace, started as China Yellow Pages. Their journey to become the giant global online marketplace that they are today started with outsourcing their web design.The Alibaba group is living proof that startups and BPOs are indeed, a perfect match

Especially now that the world is digitally connected, people demand efficiency and convenience. BPOs give startups the edge they need to survive in today’s fast-paced and highly competitive environment.

Perfect Match

The BPO industry continues to grow exponentially year on year. Here are some of the reasons why startups and BPOs are a match made in heaven.

BPOs are cost savers

As a fledgling company, you operate on a tight budget. Instead of hiring full-time staff and paying for monthly salary and benefits, your money is better off spent on product innovation or expansion.

Working with a BPO company will help get things done faster, for the same level of quality, but  a lesser financial investment.

It also helps you save money by eliminating the need to purchase equipment or technology, not to mention, maintaining them.  

BPO companies run state-of-the-art facilities which are maintained regularly to operate on tip-top condition. Consider this as one less concern ticked off from your long expense list.

BPOs allow company flexibility

As a startup, you need to be able to scale your business operations. Having limited resources should not stop you from meeting your clients demands. When in need of additional manpower, your partner BPO company can round up, or round down your workforce according to your needs. They help you manage your costs better.

BPOs helps streamline business process

By delegating tasks and projects to a BPO, you have more time to devote and focus on your core business functions. This takes away your involvement in needing to make decisions related to day to day operations. Not only does this save you time, but it also improves your company’s efficiency.

What’s Next?

Are you looking for your perfect match? Ready to give outsourcing to a BPO company a try?

Let Executive Boutique lead the way!

Our experienced team on BPO management, highly-trained, dedicated agents, and cutting edge technology will be with you to support you every step of the way. We offer a wide range of office tasks to support your business at attractive, competitive rates.

Contact us today to find out more!

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Importance of Customer Service to Business Startups

Importance of Customer Service to Business Startups

Heard of the age-old business mantra that goes “Customer is King?” This pretty much translates to the importance of  keeping your customers happy to run a successful business.

That’s why customer service is imperative for every business, regardless of how long you’ve been in the scene. Much more so for startups.

As a startup trying everything for the first time, every feedback or review will matter. This serves as your guide to knowing what you are doing right from wrong and what you need to improve on.

What Great Customer Servicing Brings

The following are the top reasons why customer service is vital if you are a startup:

Free Advertising

As what Walt Disney, founder of Disney, famously once said: “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”

When you service your customers right, especially when you exceed their expectations, they won’t be able to stop talking about you to others. And word of mouth or writing about you in social media platforms is a surefire way to gain a solid reputation and recognition.

Promotes Customer Loyalty

According to a Harvard Business Review, emotions play a significant role in consumer buying behavior. So when a customer feels valued and is highly satisfied with your products and services, they will keep on coming back and become loyal patrons.

Becomes your Solid Foundation

For startups, it is easy to get caught up with the burning desire to perfect your product that customer service, most of the time, takes the backseat. Obsessing over every product feature is admirable; however, building the foundation of establishing customer relationships and nurturing them should also be a top priority.

Starting your business right is emphasizing on providing quality customer service. Instilling this concept from Day One guarantees your business growth and success. It becomes a regular and essential part of your business operations

Helps Build Trust

When your consumers trust you, they are with you for life. And one of the best ways to win over your consumers trust is to provide above and beyond customer service.

When they know they can rely on you to turn your service around when you mess up, and you genuinely appreciate them by offering them value-added service or product, they will stay with you no matter what.

Recruitment Becomes a Breeze

A company who handles customer service well also translates to how they take care of their employees. Just like how as a customer you want to feel valued, so it is the same with a job seeker.

It would not matter what kind of business you are doing; whether you sell cute handmade bags or bubble milk teas, you will attract the best and the brightest talents. And as a startup, you will need these kinds of talent.

A happy employee makes a happy customer. And a happy customer means a successful business.   

What’s Next?

Are you a startup looking to outsource your customer service operations to the Philippines, without paying top market dollar?

At Executive Boutique, we share your commitment to providing that “wow” experience every single time – at attractive rates! Our agents have the training, expertise and outstanding order taking and problem-solving skills, required to keep your customers happy and content.

To find out more, contact us today!

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Why Customer Service is Crucial to Your Business Success

customer service
customer service

There is a reason why you can find hundreds of resources, articles, and books, as well as dozens of seminars and workshops about customer service — it can make or break a company.

If you haven’t given the customer service arm of your business a close enough look, then it’s high time that you do so right now.

Importance of Customer Service

So why does customer service matter? The reasons are enumerated below:

1) Builds your company’s reputation

Your reputation goes a long way. With so much competition nowadays, consumers would, most often than not, base their decision to purchase, on a product review or what other consumers have to say about your service.

Even when your product is long gone, consumers will remember you for your interaction with them – your reputation lives on.

2) It is a reflection of your business

Consumers see your product the way you provide customer service. Your servicing is a reflection of your product. So if your customer servicing is mediocre, chances are, your customers also perceive your product the same way.

It is imperative as a business owner to also adopt the same mindset and to give effort and attention to how you service your customer. After all, customer service is king!

3) Customers want to feel valued

As is usual with human beings, we crave love and attention. Our emotions almost always dictate the decisions we make. Making your customers feel that they are valued and that you genuinely care for them can make all the difference to your business success.

4) Best marketing strategy – ever!

The world’s oldest and fail-proof marketing strategy is word of mouth. When your consumers speak favorably about your product, it’s result and effect is more than any best in class marketing strategy can ever bring. Customer testimonials and reviews carry a lot of weight.

So always put a  premium on your customer servicing to keep those testimonials coming.

5) Competition is always around

A survey done by Zendesk in 2013 showed that more than 50% of consumers stopped buying after an unpleasant customer interaction. We are in a global marketplace, and if you do not employ the right tactics to wow your customer,  there are always other options.

6) Directly affects customer retention

Research shows that acquiring a new customer costs (at the very least) 4 times as much as keeping an existing one. Retaining your existing customer base by keeping them satisfied and happy saves you from having to invest (money, time, effort) so much on attracting new clients.

7) Directly affects customer conversion rate

Drawing attention to your product is just a start. Converting them into a loyal customer is the ultimate goal.

On the same survey done by Zendesk in 2013, participants indicated customer service as the number one factor affecting vendor trust. It also goes on to say that 62% of B2B and 42% of B2C customers purchased more after an excellent customer service experience.

Providing excellent customer service is the key to conversion. As a company, this should be your mantra in your everyday operations.

What’s Next?

To help you stay competitive in today’s global economy, look to Executive Boutique to provide your business process outsourcing (BPO) needs in the Philippines.

We provide services designed to help your business elevate performance, and improve efficiency at the best rates possible.

To find out more, contact us today!

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Why Do Companies Choose to Outsource Work?

Business process outsourcing (BPO) originated in the world of manufacturing when companies began to outsource portions of their supply chains. However, the benefits of BPO have since enriched companies across industries. Advancements in cloud computing and related technologies allow companies to put third-party vendor networks and talent to work for them, allowing them to grow in an increasingly competitive climate.

Benefits of BPO

Administrative process outsourcing affords valuable flexibility, efficiency, and cost-savings. The benefits include:

  • Companies that outsource can streamline important administrative functions, freeing them up to focus on core processes
  • Outsourcing allows a company to benefit from advances in technology without investing in hardware upgrades
  • Use of a trained and professional work force means processes can be executed more productively
  • BPO services mean fewer employees and a reduced cost of management
  • Information security is improved when a professional BPO vendor handles processes from a fortified network
  • Freeing up employees to focus on their core tasks rather than administrative duties outside their fields of expertise improves company morale

In other words, with outsourcing of necessary tasks, you can prioritize the time of your employees while taking advantage of the investment in technological infrastructure by the service provider. This means lower cost and fewer headaches.

Outsourcing to the Philippines

Choosing a BPO vendor can afford these benefits and more.

  • The Philippines offers modern amenities and high standard of living, but also has a lower cost of living. This means Filipino workers can earn a living wage while working at rates that save international clients money.
  • The many Filipino universities mean there is never a shortage of educated talent.
  • Because English is the top language spoken in the Philippines, workers are equipped to serve American and other English-speaking businesses.
  • Filipino students learn English with a neutral accent and are exposed to a diverse cultural experience, allowing for flexibility in adapting to international expectations.

Working with BPO service providers in the Philippines means you do not need to sacrifice in order to save money. Filipino workers are uniquely qualified to serve English-speaking populations.

Why choose Executive Boutique for business process outsourcing

Demand for outsourcing services in the Philippines has grown in recent years and Executive Boutique stands at the top of the list of providers. Business Daily News rated Executive Boutique as the best call center in the Philippines and one of the best of the world.

Executive Boutique offers state-of-the-art telecommunications systems. Our agents are assigned to only one client at a time so they can function as an extended member of a client’s staff. With college educations and the ability to speak multiple languages, they are prepared to perform a variety of tasks, from the routine to the specialized.

If you are interested in learning more about outsourcing to the Philippines, contact Executive Boutique Call Center today to get a free quote.

Additional business process outsourcing resources:

  1. Investopedia, Business Process Outsourcing – BPO, https://www.investopedia.com/terms/b/business-process-outsourcing.asp
  2. Deloitte, The Outsourcing Handbook: A guide to outsourcing, https://www.deloitte.co.uk/makeconnections/assets/pdf/the-outsourcing-handbook-a-guide-to-outsourcing.pdf
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Achieving Business Success Through Market Research

Market Research

Thanks to the power of technology a.k.a the internet, starting a business is easy compared to some 10 or 15 years ago. With just a few short clicks, one can easily set up an online account, start selling products and services with the whole social media universe as your market.

That is why it is all the more challenging to sustain a business because everyone can just go online and be your competition. So how do you stand out from the rest? How do you achieve success?

A business starts with an idea – what your product or service will be, why you want to sell them, how you will sell them and when. But before committing substantial resources to start your venture, it is vital that you do diligent work in determining its feasibility. This process is known as Market Research

Market Research and Its Importance

According to Investopedia, Market Research is the process of assessing the viability of a product or service through research conducted directly with the consumer. It determines the past, present and potential customers of the said product, their characteristics, spending habits, location, and needs.

Every product or service that is successful today is a result of thorough research. When you are armed with all the critical information such as your consumer needs, their location, etc. then naturally, you would also know what you would produce to meet that need and make it available in places where there is demand.

Suffice to say, before you even start your business, you should already be well aware of the essentials.

Results of Market Research

With proper market research, you are guaranteed the following:

1) You will get to know your customers better.

You will be able to identify who your buyers are, their demographics, personality and traits, what they need, how often they buy, and their expectations of your product. When you understand these things, you can tailor make your products and services to match those of your consumers.

2) You will also learn about your competition and their strategy.

Market research also helps you know and understand your competition – who they are, their approach, their experience, and most importantly, their weak points. Armed with such information, you know what to avoid and how to stand out to get noticed.

3) You will be able to test your product before launching.

Even when your product is all good and ready to be introduced to the market, it is always a good idea to test the waters first. The initial feedback you get will make you aware of anything that you need to improve on, what approach to take when marketing your product and what not to do.

4) You will stay in business.

Times change. Whatever worked for your product at the beginning may not necessarily stay that way a few years down the line. WIth market research, you stay up to date with the trends so you can adapt and remain a hot commodity even in the changing times.

5) Guaranteed business returns.

Market research allows you to capitalize on newly discovered market opportunities. It helps you improve, and encourages product innovation. When your product continually changes for the better, it results in continued patronage and steady increase in profit.

Advantages of Outsourcing Market Research

While market research is a worthwhile and crucial business strategy,  it is also time-consuming and a constant effort. So outsourcing it to a reliable BPO company in the Philippines is the next best thing.

Not only does it save you valuable time, but it also guarantees that experienced professional researchers adequately do it. BPO companies employ effective methods in conducting research work ensuring complete and accurate information which will be your key to success.

What’s Next?

Let our warm and friendly, expert professionals at Executive Boutique help you achieve business success through market research. We offer you competitive pricing and flexible contracts.

Contact us today for a free quote!

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